STUDENT ACTIVITIES >> STUDENT ORGANIZATION RESOURCE GUIDE >> ALCOHOL PROMOTION POLICIES
 

Alcohol Promotion Policies 

Dakota State University policy on marketing & promotion of alcohol and alcohol related events.

  1. Alcohol beverage marketing programs specifically targeted for students and/or held on campus will conform to the code of student conduct of the institution and will avoid demeaning sexual or discriminatory portrayal of individuals.
     
  2. Student organizations and independent businesses will be able to advertise dances and other social functions, where alcohol will be available.  The promotion must emphasize the event itself, not the use, availability or cost of alcohol.  No terms encouraging any form of alcohol abuse, quantity or frequency of use will be accepted.
     
  3. Student organizations will not be allowed to sponsor a social function in conjunction with a special alcohol promotion by a local establishment.
     
  4. Non-recognized student groups will be governed by the same policies as the recognized student organizations.
     
  5. Alcoholic beverages will not be provided to individual students or campus organizations as awards.
     
  6. No uncontrolled sampling as part of campus marketing programs will be permitted and no sampling, or other promotional activities, will include "drinking contests."
     
  7. Promotional activities will not be associated with otherwise existing campus events or programs without prior knowledge and consent of appropriate institutional officials.
     
  8. Display or availability of promotional material will be determined through consultation with appropriate institutional officials.
     
  9. Informational marketing programs will have educational value and subscribe to the philosophy of responsible and legal use of the products represented.
     
  10. Alcohol beverage marketers should support campus alcohol education programs that encourage informed and responsible decisions about the use or non-use of beer, wine or distilled spirits.
     
  11. Local off-campus promotional activities primarily directed to students will be developed with consultation from appropriate institutional officials.
     
  12. Symbols and slogans associated with alcohol cannot be displayed on items of promotion for events or campaign documents.

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