2005-2006 Undergraduate Catalog

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College of Business and Information Systems

Marketing Major:

System-wide General Education Requirements* 30
Institutional Graduation Requirements

5

Information Technology Literacy Requirement**

8

* Majors must take ECON 201 as part of the system-wide general education requirement. BBA majors that test directly into MATH 121 do not need to complete MATH 102.
** Majors must take CIS 130 as part of the information technology literacy requirements. The MATH 112 ITL requirement is met when the student completes MATH 121.

 

Business Administration Core*     49 
* Marketing Majors must take CSC 206 Adv. Computer Applications: PC/SAS  
Marketing Major   21
  BADM 475 Consumer Behavior  
  BADM 481 Promotional Management  
BADM 474 Personal Selling
  BADM 476 Marketing Research 3  
ACCT/BUS/CSC/CIS Electivesa 9
Electivesb   (Majors are encouraged to take courses in electronic publishing, computer graphics, and multimedia as electives).   15
a Electives may not be counted twice to meet the requirements of a major. Electives must be chosen so that at least 40 credits at 300-400 level are completed. 
  b Internships may not exceed 8 credits     
     

Note to Students: 
Students planning to pursue a Masters Degree in Business Administration (MBA), note that the following additional undergraduate (baccalaureate level) courses are commonly required for acceptance to an MBA program.

ACCT 211  Principles of Accounting II
BADM 310 Financial Management
BADM 350 Legal Environment of Business & Contracts
BADM 360 Organization & Management  3 
BADM 370 Marketing  
ECON 201 Principles of Microeconomics
ECON 202 Principles of Macroeconomics

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