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DSU President Delivers Keynote Address

Dakota State University President Dr. Douglas Knowlton will give the keynote speech at the 2006 Technology in Student Recruitment Conference. The conference will be held in Minneapolis, Minnesota June 15 and 16. 

Dr. Knowlton’s address, entitled “When ‘Same Old’ Just Doesn’t Work,” will deal with Dakota State’s marketing strategy and website transformation.   The university recently redesigned the look and content of the printed recruitment materials and the official DSU website. For its efforts, DSU was recognized by Admissions Marketing Report as Best of Show and earned the only gold medal nationally for schools its size for its overall advertising campaign in 2006.  The award was based on DSU’s admissions recruitment advertising program including the website, brochures, postcards and other printed material. 

Attendees at the Technology in Student Recruitment Conference will participate in sessions on using technology in recruitment strategies, student expectations of e-recruitment, recruiting in a competitive marketplace, and the seven habits of highly effective websites.  The conference is sponsored by James Tower, a recruitment marketing firm based in Minnesota.