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DSU Advancement Office adds call center
DSU Dialers now call from one room

            The Dakota State University Advancement Office has a new way to reach potential donors. An eight-station call center has been added for the “DSU Dialers” phonathon team.

            “This is the first year that we’ve been able to have all of the callers together in one room, which has helped tremendously,” Tracy Frederick, Phonathon Director said. “In the past the dialers used individual offices to make calls, so they were all separated.”

            Before they ever pick up a phone, the dialers go through a three-hour training session in which they receive background information about the university and a briefing on why contact is made with alumni and friends asking for their support. In addition to that, each caller goes through a five-minute training session each night before calling.

            “I made sure the callers understood why we do this and what the monetary support is used for so they in turn can educate the alumni and friends they talk to,” Frederick said. “The student supervisor (Karen Hildebrand) or I have a five-minute session with them to go over questions any of them might have or to remind and update them on certain issues.”

            Renae Ranschau from Ellsworth, MN is in her second year as a DSU Dialer. She says this year is more organized than in years past.

            “A lot of work has been put into it this year,” Ranschau said. “It’s more organized.”

            Ranschau likes the new set up this year and being able to talk to fellow dialers. She says the addition of the call center has made it fun.

            “It’s better being around others,” she said. “You see others having fun and that gives you more motivation.”

            DSU Dialer Adam Hafner, a junior from Mitchell says the atmosphere is great and he likes being around other callers.

            “Having a group keeps the atmosphere light,” he said. “It’s nice not being all by yourself, having a group mentality.”

            Along with being in a group setting to make the night better, forty local businesses have provided prizes for the dialers for contests.

            “I was very overwhelmed with the support from local businesses,” Frederick said. “We give prizes away during nightly, weekly and semester long competitions. These prizes make each night of calling exciting and fun.”

            Having the call center and additional training have also increased donations to the university. During last year’s phonathon callers averaged $2,000 per week. Callers this year are averaging that same figure per night. Credit card donations are also up from previous years.

            “We’re up in credit card donations 99 percent,” Frederick said. “These are great. They fulfill the gift instantly, saving DSU postage and processing costs.”

            Dialers call Sunday through Thursday nights throughout the Fall and Spring Semester.

            A total of 14 students work in the call center. Other dialers are Karen Hildebrand (student manager) of Morden Manitoba, Canada; Hillary Wiese of Ortonville, MN; Maggie Lorenz of Parkston; Kendra Stokke of Platte; Amanda Dorman of Garretson; Kayla Ratcliff of Gillette, WY; Beth Lange of Sibley, IA; Jill Degan of Mitchell; Megan Dye of Kingman, AZ; Christina Jensen of Watertown; Angela Thede of Wayne, NE and Tony Snethen of Winner.


Copyright © 2008, Dakota State University
820 N. Washington Ave. Madison, SD 57042

Contact: jona.schmidt@dsu.edu
Last updated: 07/15/2008 by
Jona Schmidt