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Dakota State University Unveils New Recruitment Tool
MyDakotaState.com is personal website for prospective students

Madison, SD -- In the never-ending quest to attract students, Dakota State University has unveiled its newest recruitment tool for prospective students – www.MyDakotaState.com.

Partnering with the multi-media development firm JamesTower of Minnesota, the recruitment staff wanted to create a website that prospective students could personalize and take ownership.

Prospective students will be able to create their own MyDakotaState site by selecting only the areas that they are interested in learning more about.  From there, a personal site is created.  The University will continuously update the site, enticing students to return on a regular basis.  Admission representatives will also establish relationships with the students using email, telephone calls, and mailings.

The University believes MyDakotaState.com compliments its other multi-media recruitment tool, the mini CD-Rom.  The school is in its fourth year of creating a full-service CD for prospective students.  Last year’s recruitment CD-Rom won three international awards.


Copyright © 2008, Dakota State University
820 N. Washington Ave. Madison, SD 57042

Contact: jona.schmidt@dsu.edu
Last updated: 07/15/2008 by
Jona Schmidt