OFFICE OF RECORD: Public Relations & Marketing Office
ISSUED BY: Director of Public Relations & Marketing
APPROVED BY: JA Tunheim		01-63-00
EFFECTIVE DATE: 12/19/95	REVISED: 1/16/01

DAKOTA STATE UNIVERSITY LOGO USAGE

POLICY

There will be a uniform and consistent presentation of Dakota State University print and electronic publications, materials, and products for distribution both on- and off-campus. All materials and products prepared by faculty, staff, and students of Dakota State will display the logo and identifier in accordance with the following procedures.

PROCEDURES

The Public Relations & Marketing Office is responsible for assisting faculty, staff, and students in using the University’s logos. Any questions concerning usage should be directed to the Public Relations & Marketing Office.

The Dakota State University logo is shown in Example 1.

Example 1:

Font & Color

The font of the logo is AvantGarde Book.

The color scheme is Pantone Yellow and Pantone Reflex Blue.

Usage

The logo files can be found at http://www.departments.dsu.edu/news/dsu_logo.htm . Do not alter the logo type or rearrange any of the elements. Be sure that the logo is always crisply reproduced from authorized proofs – from the website or on CD-Rom/Disc provided by the Production Center.

When appropriate, the scripted version of the letters “DSU” can be used alone for a special occasion, such as a blazer patch or the front of an invitation. Colors of the scripted version should be University appropriate.

Color Treatments

In a one-color project, the logo can be used in all Black (grayscale) or all Reflex Blue. In a two-color project, the logo must be used in Pantone Yellow and Pantone Reflex Blue. All other variations must be approved by the Public Relations & Marketing Office.

Official Paper Usage

Letterhead, Envelopes, Mailing Labels, and Business Cards must be ordered from the Dakota State University Production Center. There is one official version of each of the following: letterhead, envelopes, and mailing labels. There are three official versions of Business Cards to choose from, and they can be viewed at the Production Center. Information on business cards are based on individual needs, however, they will be printed on white linen with pantone reflex blue ink.

Use of the DSU Seal

The Dakota State Seal (Example 2) is to be used only on official documents and materials. It should be printed in either black or pantone reflex blue or may be embossed.

Example 2:

Use of the Trojan

The Dakota State University Trojan should only be used in connection with athletic events, appropriate student activities, or appropriate advertising. The Trojan (Example 3) is the only official Trojan that should be used. No other variation or designs should be used unless there is approval from the Public Relations & Marketing Office or the Athletic Director. The Trojan can be printed in 2 color or either black or pantone reflex blue.

Example 3:

DSU-USNews Logo

This image (example 4) is available for both the Web and print projects. It is available from Public Affairs or the E-Communications office as a high-resolution print graphic. Please contact Jona Schmidt or Kevin Rydberg for more information.

Example 4

USNews-DSU Logo