| CRITERIA |
SCHOLARLY
JOURNALS |
TECHNICAL
/ TRADE |
SUBSTANTIAL
NEWS / GENERAL INTEREST |
POPULAR |
|
Audience & Purpose |
Audience:
Specific professional audience of other scholars
in the discipline or profession.
Content: Reports or makes available
original research or
experimentation to the rest of the scholarly world. |
Audience:
Specific professional audience of people in a particular
discipline or profession.
Content:
Helps someone do their job better by
reporting on new techniques (but does not
report original research).
Includes job listings and other news of interest to people in
that profession. |
Audience:
Educated audience
with interest in the topics
(not aimed at a professional group)
Provides
substantial information or news to an
interested audience.
|
Audience: general (not aimed at a professional
group) audience
Primarily
entertains or persuades.
Hidden agenda may include selling products or services. |
| Format |
Generally
have grave, serious formats |
Are
attractive in appearance |
Attractive in
appearance |
Generally
slick & glossy with an attractive format |
| Graphics |
Contain
graphs and charts to illustrate the articles but usually
quite plain in appearance with minimal use of color. |
Include
photographs, illustrations and graphics to enhance the
publication |
Include
photographs, illustrations and graphics to enhance the
publication |
Contain
photographs, illustrations and drawings to enhance their
image |
| Sources |
Cite sources
with footnotes and/or bibliography |
Articles may
not be footnoted or may have few footnotes |
Occasionally
cite sources, but this is exception to rule |
Rarely cite
sources; Original sources can be obscure |
| Authors |
Written by or
for scholars or researchers in the specialty |
Written by or
for people working in a particular profession |
Written for
an educated, general audience either by the
magazine’s staff, a scholar, or free-lance writers. |
Written by
the publication’s staff or free-lance writers for a
broad based audience |
| Language |
Use
terminology, jargon and the language of the discipline
covered. The reader is assumed to have a similar
scholarly background. |
Use
terminology and jargon of the field but are usually less
formal in tone. |
Use language
appropriate for an educated readership. They do not
emphasize a specialty but do assume a certain level of
intelligence. |
Use simple
language in order to meet a minimum education level.
Articles are kept short, with little depth. |
| Publishers |
Generally
published by a professional organization or society |
Published by
professional association |
Published by
commercial enterprises for profit |
Published for
profit |
| Advertising |
No
advertising or very minimal, selective advertising |
Advertisements
are aimed at people in that profession -- including
products and services of interest to them. |
Carry general
advertising |
Carry
extensive general advertising |
| Examples |
Examples:
Journal of
Consumer Marketing
Journal of the American Chemical
Society
|
Examples: American Biology Teacher
Chemical & Engineering News
|
Examples: Scientific American
Psychology Today
Newsweek
|
Examples:
Esquire
Reader's
Digest
|
