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PROFESSIONAL JOURNALS
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POPULAR MAGAZINES
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| CRITERA |
SCHOLARLY
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TECHNICAL/TRADE
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SUBSTANTIAL NEWS/
GENERAL INTEREST 
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POPULAR/GENERAL
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| Format* | Generally have grave, serious format | Are attractive in appearance | Attractive in appearance | Generally slick & glossy with an attractive format |
| Frequency of publication | Generally ever month or ever quarter (three months) | Monthly | Weekly or monthly | Weekly |
| Graphics* | Contains graphics and charts to illistrate the articles, but usually plain in appearance with miminal use of color | Include photographs, illustrations and graphics to enhance the publication | Include photographs, illustrations and graphics to enhance the publication | Contain photographs, illustrations and drawings to enhance their image |
| Cite Sources | Cite sources with footnotes and/or bibliography | Articles may not be footnoted or may have few footnotes | Occassionally cite sources, but this is the exception not the rule | Rarely cite sources; Original sources can be obscure |
| Authors | Written by scholars or researchs in the specialty; usually authors have advanced degrees (PhD and/or Masters) | Written by people working in a particular profession | Written either by the magazine's staff, a scholar, or free-lance writers | Written by publication's staff, or free-lance writers |
| Language | Use terminology, jargon and the language of the discipline covered. The reader is assumed to have a similar scholarly background. | Use terminology and jargon of the field but are usually less formal in tone. | Use language appropriate for an educated readership. They do not necessarily emphasize a specialty but do assume a certain level of intelligence. | Use simple language in order to meet a minimum education level. Articles are kept short, with little depth. |
| Purpose/ Audience |
Audience: other scholars. Reports or makes available original research or experimentation to the rest of the scholarly world. | Audience: specialists in a particular field. Content helps someone do their job better and does not usually reflect original research. Includes job listings and other news of interest to people in that profession. | Audience: general, educated audience.Provides substantial information to a wide, interested audience. | Audience: general audience. Primarily entertains or persuades. Hidden agenda may include selling products or services. |
| Publishers | Generally published by a professional organization or society | Published by professional association | Published by commercial enterprises for profit | Published for profit |
| Advertising* | No advertising or very minimal, selective advertising | Advertisements are aimed at people in that profession -- including products and services of interest to them. | Carry general advertising | Carry extensive general advertising |
| Examples | New England Journal of Medicine Journal of the American Chemical Society Harvard Business Review |
American Biology Teacher Chemical & Engineering News |
Scientific American Psychology Today Newsweek |
Esquire Reader's Digest |
