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Questions about demographics What age groups spend the most on certain kinds of products? How many people are in various age groups in a specific county? How many people are in various income groups in a specific county? What are the demographics of a specific town in SD? |
Questions about industry/company/product What trade associations might provide useful information? What articles have been written about a specific kind of business or industry? What are the revenues, number employees, and officers of specific companies? What competitors are in a certain county or state? What marketing strategies are being used for a specific brand? |
Key Sources of Demographic
Information
[Additional
BADM 370 resources: Print Demographic Sources
-
word
or
pdf
version]
NOTE: Find materials of the Mundt Library (books, reference materials, videos and other resources) by using:
Library Catalog (http://www.departments.dsu.edu/library/libcat.htm)
Search "all SDLN libraries" to find items at other libraries not in the Mundt collections.Access Legend:
print = in print format in Mundt Library located at the call number indicated
online = web access from anywhere by anyone at the URL indicated
online restricted = web access in Mundt Library or by login from anywhere by DSU students, faculty & staff
1. U.S. national, state, county, and town level data on a variety of topics: population, housing, economic & social characteristics
a. South Dakota Ready to Work
Select from the "Our Most Popular Links" drop-down menu
Choices include County Profile, Cities & Counties, 50 State Comparison, etc.
Information about each County, and City, data about the state and even comparison information among the 50 states.
Areas covered include; Population, Income, Education attainment, economics, etc.
b. U.S. Census Bureau
provides data on population, housing, economic (income, etc), and social characteristics (age, sex, race) for towns, counties, states and nation.
use American Fact Finder (in left navigation bar of census home page) to find stats
choose Census 2000 data, People category, or Business category, etc.
Or browse Subjects A-Z
Directions: Flash video
Directions: US Census homepage >> American FactFinder (left bar) >>
>> enter location info >> use left bar to select data (e.g. People >> population).
c. Statistical Abstract of the United States
This is a comprehensive publication (the top statistic title)
Compiles numerous statistics on a broad range of subjects (current and past years)
Use the left bar to browse for statistics (downloadable Excel files)
Use the search box (right side) to search the resource
Other Census resources listed on the lower right of page.
d. County Business Patterns
To find information on counties
Economic statistics for counties and compare economics and industries by countries
Directions: Select Data Sets on left bar >> Select Annual Economic Survey >>
Select Business Patterns tab (top, middle of page)
Select CBP: GAS: County Business Patterns by Geography (all US)
Use "Filter Rows" on the toolbar to narrow results (by State, County or MSA)
g. FedStats
Provides access to numerous statistics produced by more than 70 agencies in the United States Federal Government
use “A-Z” to explore the kinds of statistics available
h. Regional markets : the demographics of growth and decline.
Provide demographic and geographic trends by changes in population (regional, state, metropolitan and county).
2. Consumer Profiles
a. Surveys of Consumers (University of Michigan)
b. Best customers: demographics of consumer demand
print: Reference HC110 .C6 R87 2005
Reveals who the best and biggest customers are for hundreds of individual products and services
c. American Income: demographics of who has money
Provides demographics and explores the consequences of technological and social changes
d. American Generations: who they are, how they live, what they think
Examines generations and age groups and provides information on attitudes, behavior, spending, and more about generations: Millennial, Generation X, Baby-Boom, Swing, and World War II Generation.
e. Consumer Expenditure Survey, by U.S. Department of Labor, Bureau of Labor Statistics
provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. Provides national data, data for metropolitan statistical areas, and data for regions
f. Generation X: Americans aged 18 to 34
print: Reference HC110.C6 M544 2001
Attitudes, behavior, spending, and more about this generation.
g. Household Spending: Who spends how much on what
print: Reference HC110.C6 O34 2005
h. The Lifestyle market analyst
Lifestyle profiles of customers (locations, how they spends their time/money, how to reach them)
i. The Millennials: Americans Under Age 25
Attitudes, behavior, spending, and more about this generation.
i. Research Alert Yearbook
Brief reports of research, surveys and opinions on consumers and industries
j. Opinion Polls
Polls are available from many news and polling organizations.
4. Sales/marketing data
a. “Survey of Buying Power” is a special issue (usually published in September) of the journal Sales &
Marketing Management
Use for: For counties and cities it gives population, population by age group, number of households, retail sales by store group, buying income, and buying power index.
To Find current issue
Select ABI-Inform Complete (from Database Quicklinks) >>
>> perform Publication search for Sales and Marketing >>
>> Select Sales and Marketing (1987-present) >>
>> Scroll down the list of issues and select Survey of Buying Power.
5. Countries data
a. "Country Reports" in Business Source Premier - Business Searching Interface
Provides broad range of information about each country, including political, economic, social, and investment climates.
b. Statesman’s Year-Book
print: REFERENCE JA51 .S7
data similar to that of the source below is provided. Countries are listed alphabetically.
c. CIA World Factbook
online:
https://www.cia.gov/cia/publications/factbook/index.html
use the “Country Listing” to select countries and see the information about each country (including area, population, birth date, death rate, life expectancy, literacy rate, GDP per capita, inflation rate, fuel consumption and more)
d. The Europa World Year Book - current year (2 volumes)
print: REFERENCE JN1 .E85
The coverage of each country includes an economic and demographic survey using the latest statistics on area and population, health and welfare, agriculture, forestry, fishing, industry, finance, trade, transportation, tourism, the media and education.
Key Sources of Company & Industry
Information
SECTION CONTENTS: company data and profiles || industry data and profiles || articles about companies and industries || company directories || trade associations
NOTE: Find materials of the Mundt Library (books, reference materials, videos and other resources) by using:
Library Catalog (http://www.departments.dsu.edu/library/libcat.htm)
Search "all SDLN libraries" to find items at other libraries not in the Mundt collections.Access Legend:
1. Company data
and profiles (description, number of employees, revenues and other financials,
etc.)
a. Business Source Premier (EBSCOhost)
online restricted.
Look for the "Database QuickLinks" dropdown menu in
the upper right corner of the library
home page,
and select Business Source Premier in the alphabetic list;
OR
go to
http://www.departments.dsu.edu/library/ebsco.htm
and click on Business Source Premier and
then on EBSCOhost Web.
Path: On EBSCOhost screen, click on "Company Profiles" tab.
Business Source Premier provides detailed Company Profiles for the world's 10,000 largest companies (includes SIC & NAICS).
View Database Demo: Finding COMPANY & INDUSTRY information
b. LexisNexis Academic
LexisNexis Academic.
Path: On LexisNexis screen -- click Business / then Company Profiles
LexisNexis provides company profiles from a number of sources. Search for the company name; in results, look for Hoover's profiles as a starting point.
c. SEC's Edgar database
online:
http://www.sec.gov/edgar/searchedgar/companysearch.html
Annual reports and other company documents prepared for the Securities & Exchange Commission (SEC).
Company documents for the SEC provide corporate background, marketing, financial, and other valuable information about public companies.
d. Annual Fortune 500 issue of Fortune magazine (usually published in April) and Global 500 issue (usually published in July).
print: located
in Periodicals section on first floor of library
online: Issues
are available in ABI-Inform Complete and Business Source Premier
For each company in the FORTUNE 500, this issue provides profits, rank by profits, percent change in profits from earlier year, assets, rank by assets, stockholder's equity, rank by stockholders' equity, market value, rank by market value, profits as percent of revenues (percentage and rank), profits as percent of assets (percentage and rank), profits as percent of stockholders' equity (percentage and rank), total return to investors, and more.
e. Market Share Reporter examples in Word file
print: REFERENCE HF5410 .M35
For various products or industry segments, lists companies with largest market share and top competitors.
f. Business Ranking Annual examples in Word file
print: REFERENCE HG4050 .B88
rank businesses by numerous categories (over 5,000 rankings)
2. Industry Data and Profiles (descriptions, overviews, statistics, etc)
a. Business Source Premier (EBSCOhost)
online restricted.
Look for the "Database QuickLinks" dropdown menu in
the upper right corner of the library
home page,
and select Business Source Premier in the alphabetic list;
OR
go to
http://www.departments.dsu.edu/library/ebsco.htm
and click on Business Source Premier and
then on EBSCOhost Web.
Method 1: On the EBSCOhost Business Search Premier screen, scroll down to find the Limit Search area and select the Document Type called "Industry Profile." In the Find box at the top of the screen, type the name of the industry. In the search results, select the industry profile for the United States.
To see how this works, limit to Industry Profile and enter this search in the Find box:
beverage*Method 2: On the EBSCOhost Business Search Premier screen, type the name of the industry in the Find box and search. At the top of the results screen, look for the link to "Industry Profiles" Click on the Industry Profiles link to limit the results just to Industry reports. Then select the appropriate report for the United States.
To see how this works, in the Find box type: beverage*
At the top of the results, click on "Industry Profiles" to limit to the industry reports.View Database Demo: Finding COMPANY & INDUSTRY information
a. Classification Systems -- classification code for a product/industry category can be used to find information
1) North American Industry Classification System (NAICS)
Use this source to find out the NAICS code(s) for the product/industry in which you are interested -- by clicking on the button labeled "NAICS Search." Industry classification was devised by the Federal government to aid in the collection and presentation of statistical data on the wide array of industries, and the Federal government arranges census statistics by the classification scheme. Furthermore, many publishers have adopted the federal industrial codes as a method for arranging company and industry directories, guides, and indexes.
You can also use the NAICS code to search for information in business databases such as Business Source Premier. (In Business Source Premier, click on the Advanced tab. Use the "select a field" dropdown menu to select "IC NAICS Code or Description". In the search box, enter the NAICS code.
To try this in Business Source Premier, search for NAICS code 722213 (which is Snack and Nonalcoholic Beverage Bars).
2) Standard Industrial Classification (SIC).
The NAICS is replacing the SIC. Used for many years in the U.S
b. Encyclopedia of American Industries
this two-volume set provides detailed, comprehensive information on each SIC industry in essay and graphic form and is arranged by SIC codes.
c. U.S. Industry and Trade Outlook
print: REFERENCE HC101 .U54
This is an industry-by-industry overview of the U.S. economy. The 1998 and 1994 editions will provide historical information/context.
1994 edition available at gopher://gopher.umsl.edu/11/library/govdocs/usio94
new web-based edition will be available in future: http://www.ita.doc.gov/td/industry/otea/outlooknews.htm
3. Articles about companies, industries, and business topics published in newspapers and in trade and scholarly journals (NOTE: To find titles in the Library or available online, you will need to check the two lists: Print/Microfilm Periodical Titles List and Full Text Electronic Journal Holdings. http://www.departments.dsu.edu/library/Journals/intro.htm)
a. ABI/INFORM Complete
http://www.departments.dsu.edu/library/prodirec.html and click on ABI/INFORM Complete
Provides scholarly and technical/trade articles in all functional areas of business and management including; accounting & auditing, economics, computer systems and information science, engineering management, finance and financial management, health care, law and taxation, management science, marketing advertising and sales management, personnel, banking, etc.
b. Business Source Premier (EBSCOhost)
library home page, and select Business Source Premier in the alphabetic list;
OR go to http://www.departments.dsu.edu/library/ebsco.htm and click on Business SourcePremier and then on EBSCOhost Web.
Provides full text for more than 7,400 business journals (scholarly and trade) and other sources, including full text for nearly 1,100 peer-reviewed business publications.
c. LexisNexis Academic -business category
OR go to http://www.departments.dsu.edu/library/lexisnex.html and then click on the link to
LexisNexis Academic.
d. Regional Business News
library home page, and select Regional Business News in the alphabetic list;
OR go to http://www.departments.dsu.edu/library/ebsco.htm and click on Regional Business
News and then on EBSCOhost Web.
Provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States. This database is updated on a daily basis.
e. Sioux Falls Argus Leader Index
library home page, and select Sioux Falls Argus Leader in the alphabetic list
Provides company and industry news of local interest that may not be covered in national news.
4. Company directories (contact information; sometimes includes corporate officers, NAIC codes, etc.)
a. South Dakota Directory of Manufacturers and Processors
b. South Dakota business directory.
print: REFERENCE HF5065.S8 D34
a. Encyclopedia of Business Information Sources
print: REFERENCE HF5353 .E9
b. Encyclopedia of Associations
print: REFERENCE HS17 .G334
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