Marketing (BBA)
The program blends solid computer orientation with traditional business. In addition to marketing courses, subjects will also include accounting, finance, management, production & operations management, business law, computer applications, and computer programming.
Graduates will:
- Understand business topics of marketing, management, accounting systems, finance, economics, and production -- integrated with computer skills.
- Understand behavioral science theories, methods, and research applications for decision-making by marketing managers.
- Learn promotional strategies and apply them to advertising, selling, and planning.
- Understand market research theory and techniques for conducting research.
- Understand computer programming concepts including Visual BASIC.
- Understand the legal and ethical operations of a business entity.
Example Career Choices
Product Management: Staff position responsible for the success or failure of a product line. Product managers coordinate most of the activities required to market a product.
Marketing Research: Surveys customers to determine habits, preferences, and aspirations. Analyzes data relating to specific problems, including concept, product, package, and/or advertising testing; test-market research and new-product research.
Sales: Informs and persuades customers to purchase products in many industries. Individual selling jobs vary enormously with respect to the type of business and products involved.
Retail Management: Retailing careers go beyond selling. Many management positions include responsibilities such as the selection and ordering of merchandise, promotional activities, inventory control, customer credit operations, personnel, and store security.
Industrial Buying: (a.k.a. purchasing agents) Responsible for maintaining an adequate supply of the goods and services that an organization requires for its operations. Selects suppliers, negotiates terms, and traces shipments.
Public Relations: Manages a broad set of communication activities designed to create and maintain favorable relations between an organization and its publics.
Advertising: Creativity, imagination, artistic talent, and expertise are key for this career. Employment opportunities include, copywriters, artists, and account executives - advertising managers, media buyers and production managers.
Direct Marketing: Sells product via the use of one or more direct media (telephone, mail, print, television or internet). Jobs in direct marketing include buyers, catalog managers, and research/mail-list management.
2007-2008 Undergraduate Catalog
The Bachelor of Business Administration majors are accredited by the Association of Collegiate Business Schools and Programs (ACBSP).
The Bachelor of Business Administration program blends a solid computer orientation with traditional business, accounting, marketing, management, and finance courses. Computer related activities are integrated into coursework.
Students are required to select one business related major from Accounting, Finance, Management, Management Information Systems, and Marketing. These specific majors greatly enhance the student’s future employment opportunities.
| Business Administration Core | 52 |
| ACCT 210 | Principles of Accounting I | 3 |
| ACCT 211 | Principles of Accounting II | 3 |
| BADM 220 | Business Statistics | 3 |
| BADM 310 | Business Finance | 3 |
| BADM 321 | Business Statistics II | 3 |
| BADM 350 | Legal Environment of Business | 3 |
| BADM 360 | Organization & Management | 3 |
| BADM 370 | Marketing | 3 |
| BADM 405 | International Trade and Finance | 3 |
| BADM 425 | Production and Operations Management | 3 |
| BADM 482 | Business Policy & Strategy | 3 |
| CIS 251 | Business Application Programming | 3 |
| CIS 325 | Management Information Systems | 3 |
| CSC 206 | Advanced Computer Applications: | 3 * |
| ECON 202 | Principles of Macroeconomics | 3 |
| MATH 121 | Survey of Calculus | 4 |
| OED 344 | Business Communication | 3 |
* Finance majors must take CSC 206: Adv App Excel as a prerequisite to BADM 331)
| Majors: (Select one 21 credit major) | 21 |
Marketing Major
| System-wide General Education Requirements* | 30 |
| Institutional Graduation Requirements** | 11 |
* Majors must take ECON 201 as part of the system-wide general education requirement. BBA majors that test directly into MATH 121 do not need to complete MATH 102, but must take 3 credits of general elective.
** Majors must take CIS 130 as part of the institutional graduation requirements.
| Business Administration Core* | 52 |
* Marketing Majors must take CSC 206 Adv. Computer Applications: PC/SAS
| Marketing Major | 21 |
| BADM 475 | Consumer Behavior | 3 |
| BADM 474 | Personal Selling | 3 |
| BADM 476 | Marketing Research | 3 |
| BADM 481 | Promotional Management | 3 |
| ACCT/BADM/CIS/CSC/OED Electivesa | 9 | |
|
Electivesb (Majors are encouraged to take courses in electronic publishing, computer graphics, and multimedia as electives). |
14 |
aElectives may not be counted twice to meet the requirements of a major. Electives must be chosen so that at least 40 credits at 300-400 level are completed.
bInternships may not exceed 8 credits
Note to Students:
Students planning to pursue a Masters Degree in Business Administration (MBA), note that the following additional undergraduate (baccalaureate level) courses are commonly required for acceptance to an MBA program.
| ACCT 211 | Principles of Accounting II | 3 |
| BADM 310 | Business Finance | 3 |
| BADM 350 | Legal Environment of Business | 3 |
| BADM 360 | Organization & Management | 3 |
| BADM 370 | Marketing | 3 |
| ECON 201 | Principles of Microeconomics | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
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