Cecelia Wittmayer
Vice President for Academic Affairs
Dakota State University
Madison, SD 57042
605-256-5112
 

Ph.D. University of Nebraska-Lincoln
College of Business Administration/Marketing.
Dissertation: Anticipatory Socialization: Its Impact on
Consumer Behavior and Implications for Marketing Strategy
Coursework in marketing with outside areas in mass
communications and statistics. Degree conferred August 1993.

College of Business Administration, University of Iowa
Completed 15 graduate-level credits in marketing, in preparation for enrollment in a Ph.D. program in marketing. Spring 1988.

M.S. South Dakota State University, Brookings SD
Master's Thesis: Newspaper Coverage of Women's Suffrage in
South Dakota at the Time of Statehood. Coursework in mass
communications and women’s studies. Degree conferred May 1979.

B.S. South Dakota State University, Brookings SD
Science-writing journalism with minor emphasis in math,
chemistry, commercial economics. Degree conferred June 1971.
 

• Supervise deans and directors of academic support areas and Enrollment Services (Registrar, Admissions, Financial Aid).

• Responsible for academic integrity of institution and for resolution of conflicts involving academic areas. 

• Represent DSU on Academic Advisory Council (system-wide committee of academic vice presidents plus BOR Office liaison) and periodically serve as chair of system task forces (most recently chair of the Student Opinion Survey task force).

• Chair of Academic Council, Graduate Council, Institutional Effectiveness Committee, DSU Retention Committee (co-chair). Member of Title III steering committee and Wireless Mobile Computing Initiative.

Accomplishments:

• Member of system team that has guided evaluation / redraft of system-wide general education goals, student learning outcomes, course criteria.

• Provided leadership for similar evaluation of mission-specific goals, student learning outcomes and course criteria on DSU campus. 

• Guided development, approval and accreditation of institution’s three graduate degrees: M.S. in Information Systems, M.S. in Educational Technology and M.S. in Information Assurance; currently responsible for institution’s application for D.Sc. in Information Systems

• Guided development of graduate programs office, policies governing graduate education, etc.

• Helped guide institutional processes / decisions in move to institutional accreditation through AQIP process; institution earned 10-year accreditation from North Central Association in 2001.

• Provided leadership for NCATE program review; institution earned 5-year accreditation from NCATE in 2002.

• Worked with assessment specialist to re-organize academic program review process and develop guidelines for self-study reports that more closely mirror institutional accreditation criteria

• Worked with faculty committee to examine and re-vitalize university’s honors program and to grow institution’s research culture.

• Managed work-study, clerical and professional advising staff.
• Served as academic advisor for 150-200 college freshmen.
• Taught classes and workshops in career planning.
• Assisted with on-the-road recruitment of prospective students.
• Acted as assistant to the dean of the college.

Accomplishment:

• Co-authored workbook used in career planning classes.
• Designed and coordinated production of brochures used by college for student recruitment.
• Was first full-time director of advising center and developed worksheets, handouts and mailings to improve registration process for undecided majors.
• Developed series of l-day workshops for high school seniors.

Dakota State University, Madison SD

Taught advertising, consumer behavior and marketing classes.  Hired in August 1986 as assistant professor.  Promoted to associate professor in May 1995.  Granted tenure in 1997.  Promoted to full professor in May 2001.  Continue to teach marketing research (capstone course for marketing majors).

Mount Marty College, Yankton SD

Part-time instructor for evening class in public relations. Academic year 1982-1983.

South Dakota State University, Brookings SD

Part-time instructor for course in public relations and            media techniques to non-journalism majors.  Also instructor for career planning classes.  1976 to 1981.

KESD-FM, Brookings SD
Public radio station located on campus of SDSU.  Position funded by 6-month federal development grant, December 1976 to May 1977.

Responsibilities:

• Coordinated first fund-raising and public interest campaign.

• Designed and organized a direct-mail campaign and telethon. 

• Supervised student clerical staff and volunteers. 

• Developed programming guide for radio station.

Accomplishments: 

• Increased local, public awareness of radio station. 

• Organized the first "Friends of Public Radio" telethon

Alumni Association, SDSU, Brookings SD

Employment from September 1975 to May 1976 through graduate assistantship with Journalism Department.  September 1975 to December 1976.

Responsibilities: 

• Coordinated alumni reunion activities, dinners, mailings.

• Wrote for quarterly alumni newspaper.

Accomplishments: 

• Improved system of processing alumni news notes.

• Coordinated office activities while director served as educational lobbyist. 

• Took over some of the responsibilities of Development Director while that position was vacant 

Dakota Advertising, Yankton SD

In-house advertising and marketing agency for Gurney Seed and Nursery Company and Henry Field Seed and Nursery Company.  Both are multi-million dollar, mail-order companies. August 1985 to August 1986.

Responsibilities:

• Selected products for new catalogs, magazine space ads and package stuffers. 

• Supervised special advertising projects. 

• Developed marketing plans for new projects, matching customer profiles to media and product selections.

Accomplishments:

• Designed two catalogs, both in new market areas. 

• Responsible for product and vendor selection, pricing, catalog typography, scheduling and production. 

• Supervised production of greeting card line.

Dakota Advertising, Yankton SD

Hired as copywriter in June 1981.  Promoted to senior copywriter in January 1983.  Promoted to copy director in February 1984.  Promoted to merchandise manager in August 1985.

Responsibilities:

• Supervised staff of copywriters, typesetters and freelancers who produced radio, newspaper and magazine ads; magazine and newspaper articles; public relations news releases; customer service publications; bimonthly gardening newspaper; corporate newsletter; and 15 mail-order catalogs a year. 

• Responsible for departmental budget, staffing, electronic equipment acquisition and maintenance.

Accomplishments:

• Improved budget record keeping. 

• Expanded corporate PR plan to include national magazine articles.

• Supervised the rewriting and typesetting of customer service publications for both companies. 

• Streamlined the department's typesetting operation for catalogs and ads. 

• Developed training materials and typesetting guidelines. 

MONTANA OUTDOORS, Dept. Fish and Game, Helena MT

Bimonthly, full-color magazine used as public relations tool. February 1972 to February 1973.

Responsibilities: 

• Supervised all rewriting, editing and proofing of magazine. 

• Wrote regular column and feature articles. 

• Served as liaison between printer and publisher. 

• Maintained production schedule.

Accomplishments: 

• Produced magazines free of typographical and grammatical errors. 

• Improved communications between printer and publisher.

Memberships in American Marketing Association, Association for Consumer Research, Popular Culture Association, American Association of University Women, Delta Kappa Gamma Phi Kappa Phi, Kappa Tau Alpha, Delta Mu Delta

Regularly serve as presenter, discussant or group facilitator for AASCU winter conference  for academic vice presidents

“Lessons Learned:  Implementation of a Wireless Mobile Computing Initiative”, 2005 AASCU Winter Conference, San Diego.

“Design, Development and Implementation of a New Master’s Degree in Information Systems at Dakota State University,” 2001 Western Decision Sciences Institute, April 3-7, 2001, Vancouver, BC.

“Images of Family in Detective Fiction,” 2001 Popular Culture Association conference, April 11-14, 2001, Philadelphia.  Co-authored with Cathy Goodwin.

“Does Crime Really Pay?  An Examination of Socioeconomic Standing in Private Detective Serials,” 1999 Popular Culture Association conference, San Diego.

“Dress for Success:  Symbolic Interactionism in the Janet Evanovich Novels,” 1998 Popular Culture Association conference, Orlando.

“The Case of the Reluctant Detective: Exchange Theory in theSue Grafton Novels,” 1997 Popular Culture Association conference, San Antonio.

“Friendly Misogyny:  Television Sitcoms and the Reification of Gender,” 1996 Popular Culture Association conference, Las Vegas.  Co-authored with Cynthia Allan.

“You can Run but You Cannot Hide:  Privacy and Direct Marketing Activities,” 1995 Marketing and Public Policy Conference.  Co-authored with Robert Mittelstaedt.

"Going it Alone: Rural Consumers and Social Influence on Buying,” 1995 Symposium on Patronage/Retail Strategy Conference.  Co-authored with Suresh Subramanian and Rajesh Iyer.

“Rural Depopulation and the Prospects for Non-Store Retailing,” 1995 Symposium on Patronage/Retail Strategy Conference.  Co-authored with Steve Schulz and Ray Marquardt.

“Retail Trends in South Dakota at the Turn of the Century,”  1995 Women’s Research Conference, Vermillion, SD. 

"A Cross-Cultural Look at the 'Supposed to Have It' Phenomenon:  The Existence of a Standard Package Based on Occupation,"  1993 Association of Consumer Research conference.  Co-authored with Steve Schulz and Robert Mittelstaedt.

"Socialization of Shopping Styles," 1991 Symposium on Patronage Behavior and Retail Strategy.  Co-authored with Ann Walsh and Sanford Grossbart.

"Bring It Indoors," Farmstead, Spring 1986

"Perennial Puzzle: Which End is Up?” Flower and Garden, April-May 1984

"The 1889-1890 Women Suffrage Campaign: Need to Organize," South Dakota History, Summer 1981.  Won Robinson Award for best article of the year.

"Why Gardeners Like Catalogs," Flower and Garden, December-January 1981.

"Newspaper Coverage of Women's Suffrage in South Dakota at the Time of Statehood," 1980 Dakota History Conference.  Won first place in the amateur historian category and was published in collection by the state historical society.

"Administrative and Program Provisions for Undecided Students,"  Vocational Guidance Quarterly, December 1979.  Co-authored with Arnold Menning.

U.S. Department of Education – Technology and Equipment for a Model Distance-Learning Center.  Project Director.  Funded in 2003: $894,150.

U.S. Department of Education – Title III Strengthening Institutions Development Grant.  Submitted March 2003.  Project Co-Director.  Grant resubmitted and funded in 2004:  $1.8 million.

U.S. Department of Education – Title III Planning Grant.  Project Co-Director.  Funded 2002.

U.S. Department of Education -- Upward Bound ($2,226,867) Principal Investigator.  Submitted December 2002.

U.S. Department of Education – Upward Bound Math and Science ($1,645,604).  Principal Investigator.  Submitted Nov. 2002. 

Analysis of Proficiency Test Daata for South Dakota Board of Regents.  Principal Co-Investigator.  Funded Spring 1997.

Analysis of Area Student Drug-Alcohol Usage Survey data (Chester, Howard, Rutland) for Community Counseling Center, Madison.  Principal Investigator.  1995 and 1996.

Bush Foundation Institutional Improvement Grant, emphasis on faculty development and diversity.  Project  Co-Director. 1994 – 1996.

Analysis of survey data for Torrey Pines Research Laser Printer Re-Manufacture Operation, conducted through the CITE office.  Principal Investigator.  Funded:  1993.